Our Company History

In 1976, V. Carl Gacono opened a real estate branch office to serve the Lebanon Valley and cater to the individual desires of each customer.  This branch was located at the rear of 21 West Main Street, Annville, in the first floor of a carriage house. The current office at 50 West Main Street, was purchased in 1978 to provide a better facility for our real estate and insurance businesses.

In October 1984, V. Carl Gacono became the Broker of Record for Gacono Real Estate and Insurance, marking the beginning of the Gacono Real Estate and Insurance team. V. Carl was approached by the Prudential Real Estate franchise, of which he became a member in December 1988. 

In 1995, V. Carl Gacono’s daughters, Mary Ann and Becky, took over management of sales and business operations while V. Carl provided them with valuable mentoring and operations support. Mary Ann is licensed as both a Real Estate Broker and insurance agent, and Becky, also a licensed real estate agent, serves as Office Manager and Advertising Coordinator.

In 2018 company leadership made a decision to operate as an independent real estate brokerage and not renew their affiliate relationship with the Prudential brand.

The Gacono family goals of attention to our clients and service to our community remain our primary focus, and we look forward to many more successful years fulfilling the needs of buyers and sellers in the greater Lebanon Valley Area.